Music Marketing #1

 My group was assigned the song "Something from Nothing". First, my group researched these

 resources to learn how to campaign our Artist.

 Brand Identity - https://www.canva.com/learn/brand-identity/

Links to an external site.

Spotify Marketing - https://ads.spotify.com/en-US/music-marketing/Links to an external site.

Apple Marketing Tools - https://artists.apple.com/support/1117-apple-music-marketing-toolsLinks to an external site.

2020 Best Music Campaigns - https://musically.com/wp-content/uploads/2020/12/Sandbox266-EOY-462933.pdfLinks to an external site.

Then we started focusing on the lyrics of our song so we could make a video inspired by the lyrics. After that, we worked on our storyboard to get an idea of what we needed to film.

- Brand Identity Development From our research, we will define the brand identity of our new artist. This includes their image, musical style, message, and overall aesthetic. We’ll create a visual language that speaks to our target audience, including logo design, color schemes, and promotional materials.

-Social Media Strategy We will develop a targeted social media strategy that includes:

-Platforms to focus on (Instagram, TikTok, YouTube, etc.

-Music video production - We will focus on production techniques and visual storytelling.

- We will outline how and where the artist’s music will be distributed, including:-

Digital platforms (Spotify, Apple Music, Tidal, YouTube)