Music Marketing #1

 My group was assigned the song "Something from Nothing". First, my group researched these

 resources to learn how to campaign our Artist.

 Brand Identity - https://www.canva.com/learn/brand-identity/

Links to an external site.

Spotify Marketing - https://ads.spotify.com/en-US/music-marketing/Links to an external site.

Apple Marketing Tools - https://artists.apple.com/support/1117-apple-music-marketing-toolsLinks to an external site.

2020 Best Music Campaigns - https://musically.com/wp-content/uploads/2020/12/Sandbox266-EOY-462933.pdfLinks to an external site.

Then we started focusing on the lyrics of our song so we could make a video inspired by the lyrics. After that, we worked on our storyboard to get an idea of what we needed to film.

- Brand Identity Development From our research, we will define the brand identity of our new artist. This includes their image, musical style, message, and overall aesthetic. We’ll create a visual language that speaks to our target audience, including logo design, color schemes, and promotional materials.

-Social Media Strategy We will develop a targeted social media strategy that includes:

-Platforms to focus on (Instagram, TikTok, YouTube, etc.

-Music video production - We will focus on production techniques and visual storytelling.

- We will outline how and where the artist’s music will be distributed, including:-

Digital platforms (Spotify, Apple Music, Tidal, YouTube)

Genre Activity

 Genre Activity  

Genre- Romance 

• Love Stories: Central focus on romantic relationships, often between two main characters. 

• Conflict: Emotional or situational obstacles that the couple must overcome to be together. 

• Happy Endings: Many romance films conclude with the couple reuniting and a happy ending. 

• Character Development: Characters sometimes experience personal growth and change through their romantic journey. 

• Themes of Connection: Explores themes like love, heartbreak, and the importance of relationships. 

 

Production techniques 

 

• Cinematography: Uses soft lighting and close-ups to create intimacy. 

• Music: Romantic songs and scores enhance emotional scenes. 

 

How this genre is marketed 

• Trailers: Use romantic images and emotional moments to attract viewers. 

• Social Media Campaigns: Engage fans with quotes about love and sneak peeks. 

• Merchandising: Includes items like books, gifts, and soundtracks. 

 

 

Film examples within the genre 

The Notebook 

Analysis

The Notebook directed by Nick Cassavetes, tells the love story of Noah and Allie, who face many challenges to be together. The film uses flashbacks to show their deep connection. The happy ending, where they finally see each other again is a classic example of a romance movie.

To all the boys I'v loved before

Analysis

"To All the Boys I've Loved Before," directed by Susan Johnson, tells the story of Lara Jean, a high school girl whose secret love letters get sent to her crushes by mistake. The film is funny and romantic. The movie captures the excitement and awkward moments of first love, making it a good addition to the romance genre. 

Some more film examples

-The fault in our stars

-How to loose a guy in 10 days

-10 things I hate about you

-Me before you

-It ends with us

 

Sound Project

 In this lesson, I learned how important sound is in telling a story. I found out that things like background noise, music, sound effects, and even silence can create the mood and help guide how the listener feels. The videos showed me how putting these sounds together in the right way makes the story feel real and engaging. 

 

Directions for my sound project  

The goal of this project was to create a 1-2 minute sound story using only sound effects. We were allowed to use a maximum of seven spoken words. First, we had to brainstorm ideas for our scene, and then find all the sounds we needed. We also had to create at least four sound effects using everyday objects, called foley sounds, and record a video showing how we made them. 

Me and my partner chose the scene of "going into dance class" because we thought it would work well with sound effects alone. I broke the scene into smaller parts and thought about what sounds would naturally happen in each moment, like footsteps, the sound of the dance studio door opening, and background music playing. This made it easier to plan out what sounds I needed to find or create. The editing software we used was iMovie. 

Making an outline really helped me stay organized. It showed me exactly what sounds I needed and when they should happen in the story. Having this plan made it much easier to edit everything together later on. 

I think I did a good job of creating my own foley sounds. Using simple objects to make sound effects was fun and added a lot to my project. Next time I could work on making sure all the sounds are at the right volume. Some sounds were too loud, while others were too quiet. Next time, I’ll focus on balancing the sound levels, so everything is clear 

NeiraNarang_soundscape_per4.iMovieMobile